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A. it necessary for people to cut down the forests B. it necessary for people to protect the forests C. it impossible for people to take care of the world D. it important for everyone to keep animals 1-5 ABDCB (III) Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver. When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to. It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging! The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.” 1.Which of the following may trick a shopper into buying a product according to the text? A. The cost of its package. B. The price of the product. C. The colour of its package. D. The brand name of the product. 2.The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________. A. attracted the customers strongly B. caused the customers to lose interest C. tricked the customers into shopping D. had weak effects on the customers 3.Which of the following is the key to the success in product sales? A. The way to promote goods. B. The discovery of a genius. C. The team to produce a good product. D. The brand name used by successful producers. 4.According to the passage, which of the following statement is true? A. Making soap is so easy that any fool in the world can make it. B. Greens, yellows or silver are considered to be healthy colours. C. 25 years ago, the founder of Pears soap was a pretty girl herself. D. The size of a product can have an effect on the shoppers. 5.Which of the following would be the best title for this text? A. Choice of Good Products B. Disadvantages of Products C. Effect of Packaging on Shopping D. Brand Names and Shopping Tricks 1—5CBADC (IV) Education is not an end, but a means to an end. In other words, we do not educate children only for the purpose of educating them. Our purpose is to fit them for life. In some modern countries it has for some time been fashionable to think that by free education for all whether rich or poor, clever or stupid, one can solve all the problems of society and build a perfect nation. But we can already see that free education for all is not enough: we find in such countries a far larger number of people with university degrees; they refuse to do what they think “low” work; and in fact, work with hands is thought to be dirty and shameful. But we have only to think a moment to understand that the work of a completely uneducated farmer is far more important than that of a professor; we can live without education, but we die if we have no food. If no one cleaned our streets and took the rubbish away from our houses, we would get terrible diseases in our towns. (责任编辑：admin) |