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For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy. 72. What is discussed in this passage? A. The content of modern advertising. B. The skills of modern advertising. C. The results of modern advertising. D. The writing of modern advertising. 73. According to the passage, a good advertisement should ________. A. be both persuasive and effective B. give people useful information C. show people a product D. show people a new idea of a product 74. From the passage, we can infer that _________ A. modern advertising has less effect on customers B. once customers see ads about a new cereal, they are sure to buy it C. cereal can make people strong D. cereal is a kind of food which is popular among people 75. What can we infer from the passage? A. Customers can easily be persuaded by advertisements. B. Customers should be persuaded by advertisements. C. It's impossible for customers to buy a product without advertisements. D. Customers buy products according to their demands rather than the advertisements. 第二卷 写作 (共两节，满分35分) 第一节 对话填空(共10小题;每小题1分，满分10分) 请认真阅读下面对话，并根据各题所给首字母的提示，在答题卡上标有题号的横线上，写出一个英语单词的完整、正确形式、使对话通顺。 Olivia: Hi, it’s you, Pansy! I didn’t (76)r________ you! 76____________ Pansy: Hi, Olivia! Long time no see. I’ve changed a lot, haven’t I? Olivia: Yes, indeed. You’re slimmer than before. Pansy: Really? I’m losing (77)w______. 77___________ Olivia: But how? Going on a (78)d____ or ….? 78___________ Pansy: I tried to eat less, but failed. You know I’ve got a sweet tooth. Chocolates, ice creams…are all my (79)f________ food. 79___________ Olivia: So? Pansy: My doctor (80)s_________ that I do more exercise. You see, 80___________ as a secretary to the manager, I always sit at the desk doing paperwork. Lack of (81)e______ led to my 81___________ Gaining weight day (82)b___ day. So at last, 82___________ I (83)f______ his advice. I’m attending a Yoga (瑜伽) course 83___________ regularly , (84)t______ a week. And I often do jogging (慢跑) in 84___________ the morning. Olivia: Can you (85)i__________ your Yoga coach to me? I’m quite 85___________ interested in it. Pansy: Sure. 第二节书面表达(满分25分) 假如你是李华，来自地震灾区。英语老师要求你在课堂上，根据所学课文内容用英语简单描绘你在地震时的体验。 内容包括：1. 地震前的预兆(动物、地下水、天气......) 2. 地震时的情景(房屋、地面......) 3. 你的感想 要求：1.不能逐字翻译 2.语句通顺，书写工整 3.字数100字左右 高一英语期中考试 参考答案 听力：1-5ABBCA 6-10CBCBA 11-15CBABC 16-20BCBCC 单项填空：21-25CDCAB 26-30 ABACD 31-35DBDAC 完形填空：36-40 ACDAB 41--45 DBCBD 46-50 CADBA 51--55CDBCD 阅读理解：56-60CDBAC 61-65 ADBBC 66-70 CDBDC 71---75 ABADA 对话填空 76. recognize 77. weight 78.diet 79. favourite 80. suggested 81. exercise 82. by 83.twice 84. followed 85 introduce 书面表达(略) (责任编辑：admin) |