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What makes a good advertisement? There have been major changes in advertising in the past sixty years.. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product. 52. The purpose of advertising is ____. A. to increase product sales B. to make a product much better C. to spend more money D. to reduce the production 53. Which of the following can be used in place of the underlined phrase "hand in hand" ? A. Here and there. B. Again and again. C. As usual. D. At the same time. 54. What is meant by what managers said in the second paragraph? A. A11 the money on advertising was wasted. B. Not all the advertisements were well designed. C.A11 the managers knew about advertising then. D. Managers spent no money on advertising. 55. What does the writer think of advertising? A. Useless. B. Unnecessary. C. Important. D. Wasteful. 第Ⅱ卷 第四节 用单词的适当形式填空(第一个字母已给出。每题1分) 1 my mother never c_________ about her hard work 2 Would you mind s_________over to other channel. I'm tired of this programme. 3 The chair is specially d______for the disabled. 4 Do what you been told ; o_____you'll be published. 5 With a r_____look on his face , she said the song was very pleasant. 6 The p____of life made him look much older. 7 Finding information in today's world is easy. The c______is how you can tell if the information you get is useful or not. 8 According to the weather f______, there will be a snow storm tomorrow. 9''How do you do'' is a f_____greeting ,but''Hi''is not. 10 These measures are strongly s_____by environmental groups. 第四节短文 改错(每小题1分，共10分) 假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌的以下作文。文中共有10处语言错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。 增加：在缺词处加一个漏字符号(∧)，并在其下面写出该加的词。 删除：把多余的词用斜线(\)划掉。 修改：在错的词下划一横线，并在其下面写出修改后的词。 注意：1.每处错误及其修改均仅限一词; 2.只允许修改10处，多者(从第11处起)不计分。 Dear Mary, I receive your E-mail just now. Don’t worry about me. I’m getting on well with my research work in the lab. But to my greatly surprise you say you will give up learn English. The reason is because you have not done well in it recently and you have lost interests. I’m afraid I couldn’t agree with you . I know it is difficulty to learn English, and English is widely used in the world today. It will be important tool in our future work. Beside, it is becoming more and more important in our daily life. If you study hard, you will be succeed. Do remember that where there is a will, there is a way. I’ m looking forward to hearing good news from you. Yours, Li Hua 第五节 书面表达(25分) 假设你是Linda， 你的朋友李华现在感到生活不快乐，有压力，可又不知道如何改变自己的生活方式，于是你写信给你的好朋友李华，给她提建议如下： 1 要有足够的睡眠，至少8小时，这样才能精力充沛(energetic)，学习积极(active)。 2 多锻炼是重要的。 3 多吃水果和蔬菜。 4学习之余听听音乐可以减轻压力。 5尽可能地微笑，它会帮助你快乐，忘记烦恼。 要求：1 不要逐条翻译 2 书写工整，卷面整洁。3 字数：100字左右。 一单项选择 1---5 DBCBC 6---10 ACCDC 11--15 ABDAA 16--20 AAAAB 二 完形填空 完形填空 21--25CABCD 26--30 CCCDB 31--35 DCDAA 35--40 CCBDD 三 阅读理解 36—39 B B C D 40—43CBDB 44—47 ADDD 48—51 C D D B 52—55 ABDC an work . Beside, it is becoming more and more important in our daily life. If you study hard, you Besides will be succeed. Do remember that where there is a will there is a way. I’ am looking forward to be去掉 hearing good news from you. (责任编辑：admin) |