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A. in a travel guide B. on a web page C. on a road sign D. in a newspaper C If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car. Why? You have been affected by product placement. Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》). Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat. Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies. Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream. So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea. 63. James Bond movies are mentioned in the first paragraph to show_________. A. how popular James Bond is B. how great the Aston Martin car is C. how to make a movie more artistic D. how effectively product placement works 64. Product placement can have a bad effect on the_________ of a movie. A. atmosphere B. mass appeal C. box-office success D. artistic value 65.What does the underlined word "cash-strapped" in Paragraph 6 probably mean? A. Short of money. B. Wasting a lot of money. C. having enough money. D. Trying to save money. 66.We can learn from the example of Meteor Shower that__________. A. business has a big say in the movie B. the original story was not suitable for a movie C. filmmakers are only concerned about making money D. milk tea is more popular than ice cream D English families face being limited to 80 bags of rubbish a year. Households throwing away more waste will have to take it to the tip (垃圾站) or buy a limited number of extra bags. Doretta Cocks, protester of the Campaign for Weekly Waste Collections, said, “They must think we are fools. How can they claim to be concerned for the environment when they tell people to drive to the local tip? And what do you do if you don’t have a car? Walk?” The plan ignores the voice from ministers to end such heavy – handedness (笨拙). It is to be carried out by the Tory – led council (市政厅) in Wokingham, Berkshire, and is already in operation in Brozbourne in Hertfordshire. Many of the 180 councils that still offer unlimited weekly rubbish collections are watching the trial. Wokingham officials have told residents that 75 – litre bags will be given to each household and anything not left in them will not be collected. “Every household will receive 80 bags every year,” it said. “You can buy extra bags in rolls of ten but this will not be encouraged.” Families of five will get 100 rubbish bags a year and households of six or more will get 120. Residents will have a weekly recycling collection limited to cans, paper and cards, plastic bottles and so on. Plastic packaging and glass including bottles must either go with the general waste or be taken to recycling points. Green waste pick – ups cost an extra ￡60 a year. The council has told residents it will save ￡922,000 a year under the new system. There will be no local consultation (商讨) before it is introduced next April. 67. What’s Doretta Cock’s attitude towards the new plan? A. Satisfied.B. Curious.C. Angry.D. Interested. 68. What does the underlined word “this” refer to in the seventh paragraph? A. Receiving 80 rubbish bags every year. B. Buying extra bags every year. C. Driving to city tips. D. Getting 100 rubbish bags a year. 69. It can be learned from the passage that . A. the new plan is agreed by most ministers B. the new plan will waste a lot of money C. the government has asked for much advice of the new plan D. the new plan does not necessarily do good to the environment 70. Which of the following is the best title of the passage? A. English families are limited to 80 bags of rubbish a year B. English families can’t clear away their rubbish C. English families are angry with their government D. English government pays no attention to residents’ interest (责任编辑：admin) |