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Of course,he delivered more than milk.There was cheese,eggs and so on.If we needed to change our order,my mother would pen a note---“Please add a bottle of buttermilk next delivery”---and place it in the box along with the empty bottles.And then,the buttermilk would magically(魔术般)appear. All of this was about more than convenience.There existed a close relationship between families and their milkmen.Mr.Basille even had a key to our house,for those times when it was so cold outside that we put the box indoors,so that the milk wouldn’t freeze.And I remember Mr. Basille from time to time taking a break at our kitchen table,having a cup of tea and telling stories about his delivery. There is sadly no home milk delivery today. Big companies allowed the production of cheaper milk, thus making it difficult for milkmen to compete. Beside, milk is for sale everywhere, and it may just not have been practical to have a delivery service. Recently, an old milk box in the countryside I saw brought back my childhood memories.I took it home and planted it on the back porch(门廊).Every so often my son’s friend will asked what it is. So I start telling stories of my boyhood, and of the milkman who brought us friendship along with his milk. 51. Mr Basille gave the boy a quarter out of his coin changer . A. to show his magical power C. to satisfy his curiosity B. to pay for the delivery D. to please his mother 52. What can be inferred from the fact that the milkman had the key to the boy’s house? A. He wanted to have tea there. C. He was treated as a family member. B. He was a respectable person. D. He was fully trusted by the family. 53. Why dose home milk delivery no longer exist? A. Nobody wants to be a milkman now. C. Its service is getting poor. B. It has been driven out of the market. D. It is forbidden by law. 54. Why did the author bring back home an old milk box? A. He missed the good old days. C. He needed it for his milk bottles. B. He wanted to tell interesting stories. D. He planted flowers in it. B The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history , advertising has been all effective way to promote the trading and selling of goods. In the Middle Ages, merchants employed “town criers” to read public messages aloud to promote their goods. When printing was invented in the fifteenth century , pages of advertisements(ads)could be printed easily and were either hung in public places or put in books. By the end of the seventeenth century , when newspapers were beginning to be read by more people , printed materials became all important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising .This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants. Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm’s name or product ,words organized in eye-catching patterns，the use of pretty pictures and expressions easy to remember. Near the end of the nineteenth century ,companies that were devoted to the production of ads came to be known as“advertising agencies.”The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the“right”products. 55. What was advertising like in the Middle Ages? A. Merchants were employed to promote products. B. Ad messages were shouted out in public places. C. Product information was included in books. D. Ad signs were put up in towns. 56. What does the word “This” in Paragraph 2 refer to? A. Advertising in newspapers. B. Including pictures in ads. C. Selling goods in markets. D. Working with ad agencies. 57. The l8th century advertising was special in its______. A. growing spending B. printing materials C. advertising companies D. attractive designs 58. Which of the following might be the best title for the text? A. The story of Advertising B.The Value of Advertising Designs D. The Development of Printing for Advertising C. The Role of Newspaper Advertising C While small may be beautiful, tall is just plain uncomfortable it seems, particularly when comes to staying in hotels and eating in restaurants. (责任编辑：admin) |